Sponsor the anniversary project
A Gift for GLOW and the city
This year, GLOW celebrates its 20th anniversary. To mark this special edition, we want to create something truly unique at Stadhuisplein: a spectacular anniversary light show, as a gift to the city and the hundreds of thousands of visitors.
That’s why we’re looking for project sponsors – companies who want to help make this extraordinary light artwork possible by linking their name to the anniversary project ‘The First GLOW’.
Join us and make it happen
Become a project sponsor from €2,000.
Of course, larger contributions are more than welcome – every donation helps make the gift even more magical.
In return, you’ll receive:
- Your company logo shown before and after each show on Stadhuisplein (around 20 times per evening, across 8 nights – reaching approx. 750,000 visitors!)
- A prime spot in the heart of the city during the Netherlands’ largest light festival
- And most importantly: the joyful faces of thousands of visitors enjoying your contribution to this special moment
About the Anniversary Project
A journey to the very first light
The First GLOW takes you on an enchanting journey through time and space – a visual spectacle about the origin of light on Earth. From fiery volcanic eruptions and crackling lightning to the mysterious light life deep in the oceans. You’ll discover how bioluminescence lit up our planet long before humans arrived, and how insects, fungi, and fireflies transformed forests into magical landscapes. The journey ends at the moment when humans first created fire – a spark that changed everything.
This show – an experience of about four minutes – combines 2D and 3D animation with AI-generated elements. The result is a mesmerising and accessible art experience for all ages, where nature, evolution, biology and history merge in light and imagery. The First GLOW is an ode to the natural light sources of our world – a story you don’t just see, but feel.
The concept and realisation are by Maincourse. Music composed by Maarten van den Bosch.
Are you interested?
Feel free to contact GLOW or leave your details here, and we will get in touch with you as soon as possible!