GLOW Hosts
Outdoor bar submission deadline: 22 June!
BECOME AN OFFICIAL
HOSPITALITY SPOT!
From 7 to 14 November 2026, Eindhoven and its surrounding municipalities will once again transform into a stunning landscape of light for Connect, the 21st edition of GLOW. Hundreds of thousands of visitors will follow the shared route, discovering the most welcoming, vibrant and delicious restaurants, cafés and eateries along the way. They’ll use GLOW’s official channels to find their favourite spots — and book a table in advance.
Boost your visibility
From €795 (excl. VAT), your venue becomes an official part of the GLOW festival, including:
- Listing on both the physical and digital GLOW maps. You don’t have to be located directly on the route.
- A feature on the Food & Drinks page with more information about your restaurant or bar.
- Visibility in Instagram and Facebook Stories, saved in the ‘Host’ highlight for ongoing hospitality inspiration.
- A feed post in the run-up to GLOW, encouraging visitors to book ahead and restaurants and bars on our website.
- A branded sign at your location, making your venue easily recognisable during the festival.
But becoming a GLOW Host is about more than visibility. It means contributing to the future and continuity of GLOW. As a non-profit foundation, GLOW depends on the support of its partners and sponsors. Together, we ensure Eindhoven continues to shine, culturally and economically.
Interested in hosting an outdoor bar this year?
You can become a GLOW Host with an outdoor bar from €995 (excl. VAT). To arrange the permit, handled by GLOW, we kindly ask you to provide your outdoor bar concept by June 22 at the latest, including sketches, visuals, dimensions, and any relevant details.
For all packages, with or without an outdoor bar, please get in touch with GLOW.
' D u r i n g G L O W , m y r e v e n u e i s t h e s a m e a s d u r i n g C a r n i v a l ' - G L O W h o s t P i z z a B e p p e
Publicity to a large audience
As a Host, you can leverage the extensive media reach of GLOW Eindhoven. The festival is incredibly popular among people of all ages, from Brabant and beyond. As a Host, you ride on that reach, get to know future guests, and generate more brand awareness.
Statistics 2025
Views: 4,2 million
Views: 3,7 million
Views: 306 thousand
TikTok
Views: 1,6 million
Website
Views: 1,5 million
Digitale route
Views: 387 thousand
Fysieke plattegrond
Sold: 11.500 pieces
Press & PR
Media reach: 1.007,9 million
Become a partner
GLOW Eindhoven exists thanks to special collaborations and tailor-made partnerships
One-time donation
Donate a voluntary amount easily and safely. The GLOW Foundation is happy with every donation!