GLOW Dance Collective

Veestraat, Van Oorschot Mode

Will you be part of GLOW’s biggest party? The answer can only be: yes! Because without you, there’s no GLOW. And without you, there’s no party either. With this installation by the special-occasion group GLOW Dance Collective, that’s taken quite literally. Here, your smooth moves, combined with those of others, become part of one fantastic party. Will you dance along?

You can really throw yourself into it in a special dance booth. On the screen, you’ll see a blob that follows your movements. The blob looks a bit like you—can you see that? After about 10 seconds, your character walks off the screen, heading to the house party to dance there with all the other blobs in attendance. Thanks to the carefully curated musical backdrop, every new blob receives a warm and festive welcome.

And that’s how GLOW Dance Collective shows us: we don’t really need much to feel connected. Music, light, and letting loose to the beats—it’s a universal language we all speak.