About the artist
Hugo Vrijdag and his concepts
Hugo Vrijdag (1970) graduated from the Design Academy Eindhoven. As a visual artist and designer he combines his fascination for technology with storytelling. He writes stories that are turned into films in which the props he designs play the leading role. Over the years Hugo Vrijdag has created artworks in public spaces and light installations for previous editions of GLOW, including the projects Birds and Sunflowers for Van Gogh. Hugo encourages children to think playfully about social issues. For many years he has been designing the children’s projects for GLOW.
GLOW aims to make children aware of their role on earth in an accessible way. By reaching them at a young age, a development is set in motion that contributes both on a personal and on a broader social level. Through its children’s education program GLOW emphasizes not only the value of art but also the importance of protecting the environment. By involving children in art and at the same time highlighting sustainability, they are encouraged to actively reflect on their impact on the world and inspired to create positive change. In this way GLOW hopes to help shape a generation committed to a conscious future.