GLOW Hosts

BECOME AN OFFICIAL HOSPITALITY SPOT!

From 8 to 15 November 2025, the heart of Eindhoven will once again be transformed into a glowing stage during The Light, the 20th anniversary edition of GLOW. Hundreds of thousands of visitors will follow the shared route, discovering the most welcoming, vibrant and delicious restaurants, cafés and eateries along the way. They’ll use GLOW’s official channels to find their favourite spots — and book a table in advance.

Become a part of GLOW as a Host!

For €775, your venue becomes an official part of the GLOW route, including:

  • Multiple mentions on social media: Instagram, Facebook, LinkedIn, TikTok. See the 2023 statistics below.
  • Inclusion on the physical and digital map of GLOW.
  • A facade board (signing) as an indication at your own location.
  • Mention on the GLOW website.
  • Access to the GLOW image bank.
  • Formatted content for personal use.

But becoming a GLOW Host is about more than visibility — it means contributing to the future and continuity of GLOW. As a non-profit foundation, GLOW depends on the support of its partners and sponsors. Together, we ensure Eindhoven continues to shine — culturally and economically.

Planning an atmospheric outdoor bar this year?

Submit your design no later than 22 June!

First look at the route 2025

Publicity to a large audience

As a Host, you can leverage the extensive media reach of GLOW Eindhoven. The festival is incredibly popular among people of all ages, from Brabant and beyond. As a Host, you ride on that reach, get to know future guests, and generate more brand awareness.

Statistics

Facebook

Views: 2.6 million • Followers: 67K (2023: 66K)

LinkedIn

Views: 296,514 • Followers: 4,743 (2023: 4,196)

Instagram

Engagement: 36.1K • Followers: 26,063 (2023: 23,180)

TikTok

Views: 1,903,600 • Reach: 1,860,492

Website

Views: 1.6 million • Engagement: 4.7 million

Digitale route

Views: 464K

Fysieke plattegrond

15.000 samples

Press & PR:

Media reach: 661 million • Media value: €2,011,000

Become a partner

GLOW Eindhoven exists thanks to special collaborations and tailor-made partnerships

One-time donation

Donate a voluntary amount easily and safely. The GLOW Foundation is happy with every donation!